So following a link left by a commentator on Danwei, I found 比目鱼. 比目鱼 means flatfish or flounder. I’m not sure if there’s some kind of blingual pun in there. Anyway, on the front page is this short introduction:
“比目鱼（bimuyu.com）是一个关于网络文化ã€?网络技术ã€?网络生活ã€?é?žç½‘络生活ã€?é?žç½‘络文化ã€?纯文å¦ã€?ä¸?纯文å¦ã€?商业电影ã€?é?žå•†ä¸šç”µå½±ä»¥å?Šå?ƒå–?玩ä¹?的网站.“
So is that a long, convoluted way of saying it’s a site about everything?