Substandard NuZealand?

December 1st, 2014

This morning I saw this article in Yangzhou News, attributed (but not linked) to Beijing Business Today, reporting that 纽睿智 infant formula from New Zealand was on AQSIQ’s October list of substandard imported food and cosmetic products. Unfortunately there’s precious little information beyond that in the article, and searches of AQSIQ’s website aren’t turning up any more. But a little time on Google turns up this – 纽睿智’s website, with the English name ‘NuZealand’, and this, a tiny stub of an article that confirms NuZealand infant formula was on the October list of substandard products and gives two more details – it was 8197kg of product that failed inspection and was recalled, and it was made by New Zealand Dairy Products Limited, whose website seems to confirm, with a faintly-coloured link at the bottom of the front page, it produces NuZealand milk products. Also, on their products page, clicking on pictures of the NuZealand-branded products takes you either to the 纽睿智 page linked above, or to this page.

Now I do not know how much truth there is to these reports, and the lack of confirmation on AQSIQ’s own website doesn’t help. But that tiny stub of an article on foodqs.cn linked above ends with this paragraph:

新 西兰奶粉一直是国内妈妈追求的好品质奶粉,不过,由于中国需求量大,很多不良企业开始大量进口一些品质不好的奶粉进入中国市场,希望谋求高额利润。虽然 新西兰有着优质的奶粉品牌,不过,不一定新西兰奶粉就是好奶粉,希望广大消费者能够通过正规渠道,选购知名度较高的奶粉品牌,防止一些品质差的小品牌混入 中国市场。

New Zealand milk powder is good quality milk powder that has been consistently sought after by Chinese mothers, but, because Chinese demand is large, many bad companies have begun bringing some poor quality milk powder into the Chinese market, in search of large profits. Although New Zealand has good quality brands of milk powder, New Zealand milk powder is not necessarily all good. We hope that consumers can go through proper channels to buy better-known brands of milk powder to prevent poor quality brands from mixing into the Chinese market.

Now there is a very important warning that all New Zealand businesses exporting, or wanting to export to China really need to take on board. It’s a warning that’s been out there for a few years now. If you’re exporting to China, especially if you’re exporting food and/or products aimed at Chinese children, you’d better make sure your quality and safety standards are beyond perfect. China’s tolerance for substandard imports came to an end some time ago.

Cross-posted to my LinkedIn.

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